Freelance: 2014 to Present

Art Direction

Graphic Design

ART DIRECTION

Create & communicate concepts, implement marketing strategies, and develop objective based interactive design solutions.

Direct and delegate creative teams through project design and development ie: storyboards, graphic concepts, functional design solutions.

Mentor teams through project development with strategic brainstorming, campaign development, creative development and execution.

Build relationships with clients, partner agencies, photographers and other artists.

Strong internal and client presentation skills.

Skilled at working on multiple projects simultaneously with aptitude for quick thinking, organization and attention to detail.

GRAPHIC DESIGN

Company branding, web design, social media planning and execution, digital & print magazines, editorial spreads, full print and digital catalogues, logos, copywriting, social media marketing, marketing management, display installations, brochures, posters, album cover art, book covers, illustrations, murals.

SELECT CLIENTS

Forsteel Industries (Calgary), This Remedy (Calgary), ElecDrive (Calgary), Benchmark Projects Ltd. (Calgary), Sidewalk Citizen (Calgary), Alberta Homeopathic Association (Calgary), Native Northwest (Vancouver), Conde Naste (NYC), Victoria Secret (NYC), BUST magazine (NYC), PACE Prints (NYC), Erin Mckenna’s Bakery (NYC), Nobu (NYC), Ark Restaurants (NYC), Nurseryworks (L.A.), Ernest Jenning Record Co. (NYC), RCI Records (NYC), Abraço Espresso (NYC)

Sidewalk Citizen: 2013-2020

MARKETING

GRAPHIC DESIGN

GENERAL MANAGEMENT

MARKETING

Development and execution of campaigns to promote holidays, sales, menus and events.

Strategized lead generation through social media and mailing lists, establishing direct online sales, ticket purchasing and in store customer engagement.

Creative & eye catching graphics coordination across all mediums both digital and print.

Copywriting and editing social posts, print ads, promotional materials (digital and print)

Cobranding marketing initiatives / collaboration campaigns

GRAPHIC DESIGN

Health-oriented restaurant branding utilizing bright classic desirable colours, clean bold fonts and appetizing photography showcasing both the sweet and savoury sides to the company.

Maintained consistency and quality of design between digital, print, and social channels.

Website development, design, execution and management.

Menu design (hand held & display), signage (indoor & outdoor), takeout (packaging + stickers)

GENERAL MANAGEMENT

Accountable for day-to-day operational aspects and overall asset management of the restaurant as measured by total revenue and net income in relation to budget goals and objectives.

Handled stressful working conditions, possessing excellent multitasking skills while dealing with frequent interruptions calmly and decisively.

Strong leadership experience in a high volume deli, cafe and full-service restaurant (3 locations).

Ability to provide ongoing staff training in a positive and encouraging manner.

Event Coordination of both public and private events, showcasing excellent communication and interpersonal skills while maintaining a positive attitude.

Led internal teams with goal driven and organized dedication (front of house management, customer service, chefs & drivers)

Responsible for catering sales, food prep management, delivery and customer care.

Maintained a high standard food quality and customer service throughout the company.

Native Northwest: 2008-2013

SR. GRAPHIC DESIGNER

PRODUCT DEVELOPMENT

Designed in collaboration with Indigenous artists in the creation of educational and retail products based in Northwest Coast Indigenous art. Took the lead of assigned product creation, from start to completion, with an eye for detail.

Product design included books, games, toys, clothing, jewelry, stationary, home and kitchen wares and accessories.

As Sr. Designer, my role entailed design concept, spec layout, production management, package design, archiving, hands on print processing and liaison with printers, manufacturers and distributers.

Experience working with product manufacturers over seas, local printers (digital & offset) and working within the Indigenous community maintaining long lasting and respectful business relationships.